PAVE Global X ULTA Project

By partnering with PAVE Global, Ulta beauty is hoping to expand and redesign their stores to stand out to Gen-Z shoppers. Thier company is looking to evolve and challenge their current store design to then increase discovery. Ulta’s target costumer are majority beauty enthusiasts and as younger girls start engaging with beauty earlier, they want to promote a better shopping experience for their customers. For Ulta’s redesign I want the customers to feel the brand when they walk throughout the store but with a modern and innovative touch. Ulta is known for their pinks and orange color palette so highlighting those colors in different areas of the store to section off the large number of products they carry. Including multiple shelving displays can also help to highlight individual brands. introducing more sensory and interactive designs can help promote old and new customers to purchase more products.